20% increase in people with heart complications amid Covid: Report

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New Delhi, Sep 15 | There has been a 20 per cent rise in patients suffering from advanced cardiac complications as they are not visiting hospitals due to the fear of contracting Covid-19, a report by a city hospital revealed on Tuesday.

The report from Indraprastha Apollo Hospitals in New Delhi showed that patients with cardiac ailments have been postponing their hospital visits for their routine medical examination ever since the Covid-19 pandemic began.

According to the data, several factors have contributed to an upsurge in patients suffering from heart attacks during the lockdown.

Primarily, lack of activity increased consumption of tobacco and alcohol and decreased doctor consultations alongwith self-medication amongst other reasons.

“Unlike previous years, this year we have seen a remarkable decline in people with cardiac ailments voluntarily planning their elective cardiac procedures and also following schedules of their routine checkups,” Mukesh Goel, Senior Consultant, Cardio-Thoracic & Vascular Surgery, Indraprastha Apollo Hospitals, said in a statement.

The hospital said that Covid-19 though a highly contagious infection has a mortality rate of only 2 per cent worldwide, that too in cases confirmed with RT-PCR or Rapid Antigen test.

“If we take into account the results of serosurvey, mortality might be only 0.15 per cent. While the death rate in an untreated heart-related ailment is more than 30 per cent,” the hospital said.

According to Apollo, recently a 72-year-old woman from Faridabad suffered a massive heart attack leading to rupture of the heart wall after ignoring acute heartburn for over 12 hours.

Owing to the fear of visiting a hospital and contracting Covid- 19, she decided to continue with that state of health in spite of suffering from discomfort in her chest.

Her condition deteriorated within hours and after suffering throughout the night she was referred to Indraprastha Apollo Hospitals by a local doctor.

In another similar case, senior cardiologists from the hospital successfully performed a complicated surgery on a 59-year-old man with a Left Ventricular Aneurysm (a major heart attack.)

The patient had been suffering from heart-related ailments for the past six months and was delaying his treatment owing to the fear of Covid.

“It is, therefore, important to emphasize that heart patients must not ignore any deterioration in symptoms or delay medical attention to avoid any further health complications,” the doctors wrote.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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