16 militants killed in 7 anti-terror operations in Srinagar: DGP

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Srinagar, Sep 17 | Jammu and Kashmir’s Director General Police (DGP) Dilbag Singh on Thursday said 16 terrorists have been killed in seven operations in Srinagar district this year so far, including Hizbul Mujahideen commander Junaid Sehrai.

Addressing a press conference in Srinagar, he said based on the specific information police and the CRPF launched an operation in Batmaloo on Thursday in which three terrorists were killed.

He said a Deputy Commandant of the CRPF leading the operation was injured while a woman, Kausar Riyaz, was killed in the exchange of fire.

“Her death is an unfortunate loss, I express sympathy with the family of the deceased,” he said.

Giving details about the anti-terror operations in Srinagar, the DGP said so far this year 16 terrorists have been killed in seven operations in the city, including a top commander of the Hizbul Mujahideen, Juniad Sehrai.

“Five of the 16 terrorists killed this year belonged to Srinagar while the rest of them were from other districts,” he said.

He said as compared to last year, 2020 was a successful year for the security forces in J&K.

“72 anti-terror operations have been carried out this year in which 177 terrorists were killed, including 12 in the Jammu region,” he said.

He said of the 177 terrorists killed, 22 were foreign terrorists.

“This shows the involvement of Pakistan in fomenting terrorism in Kashmir,” the DGP said.

He said Pakistan is making efforts to revive terror outfits like Al Badr and float new terror ones.

“Most of the terrorist activities are planned and executed by the Pakistani agencies in Karachi,” he said.

He said 20 persons who had earlier joined terrorism have shunned violence and joined their families.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.

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