1,300 firefighters battling massive California wildfire


San Francisco, Aug 3 | More than 1,300 firefighters, backed by helicopters and water-dumping planes, were battling a massive wildfire in Southern California that has forced thousands of people from their homes east of Los Angeles.

Dubbed “Apple Fire”, the state’s first major wildfire of the year began on July 31 as two adjacent blazes in Cherry Valley, an area near the city of Beaumont in Riverside County, reports the BBC.

It has since stretched out to 20,516 acres, San Bernadino National Forest said in a tweet on Sunday.

Parts of the blaze are on steep, rugged hillsides, making it hard for fire engines to reach.

Around 8,000 residents have been asked to evacuate the area.

Images show flumes of smoke filling the sky over the mountainous region.

In a tweet, the National Weather Service said some smoke had blown east to Phoenix, Arizona – nearly 482 km away.

The government body said the blaze had been fuelled by high temperatures, low humidity and dry vegetation in the area.

The US Forest Service told the Riverside Press-Enterprise, a local newspaper, that because the fire was on rugged terrain, it was dangerous for firefighters to try and surround it.

“We don’t want to put fire-fighters in a dangerous situation,” said spokesperson Lisa Cox.

“It’s burning in a straight line up a mountain.”

California Governor Gavin Newsom announced on Sunday that the state has secured a grant from the Federal Emergency Management Agency to help ensure the availability of resources to fight the wildfire, reports the Los Angeles Times.

The grant will also assist local and state agencies responding to the fire to apply for reimbursements for up to 75% of fire suppression costs.

Source: IANS

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Policybazaar Unveils its new brand campaign "AapKiSideHai"

Policybazaar Unveils its new brand campaign

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

Gurugram, 19th Sept, 2020: Policybazaar.com (Twitter handle: PolicyBazaar), India’s largest online insurance marketplace with over 10 million customers, showcases its commitment to customers in its new television campaign “AapKiSideHai”. The new ad campaign featuring Policybazaar brand ambassador, Akshay Kumar, highlights the brand’s promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.

Policybazaar’sAapKiSideHai campaign seeks to reassure its customers on being a dependable Insurance partner for them, every step of the way. The brand has always focused on distributing products like term insurance, health insurance, zero commission ULIP’s and motor insurance that are optimal from a customer perspective. Policybazaar is now extending the brand promise beyond the purchase experience to ensure that consumers get the highest levels of service throughout the policy lifecycle.

The new brand campaign reinforces Policybazaar core value of putting the customer first by delivering on its promise of providing a trusted platform for all types of insurance products. The brand is committed to guiding the customer throughout the insurance journey, starting from recommending the right products at affordable pricing, ensuring thatthe policy issuance process is smooth and fast, and, to providing services and claims assistance when needed.

“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer centric brand, that is committed to stand by its customers, both pre and post purchase”, said Samir Sethi, Head of Brand Marketing, Policybazaar.com. The new ad series highlights Policybazaar’s unparalleled support to customers, while providing them with the ease of comparing and buying term and health plans online with guidance at each & every step.

Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that starts from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”

The new brand campaign in its series displays moments of indecision that people may have while investing in protection products. It addresses these queries &emphasizes the importance of nurturing a bond with the consumers thereby creating customer delight.


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